LAAX OPEN presented by Zalando: LAAX and Zalando announce partnership for top freestyle event

The LAAX OPEN is receiving a first-class birthday present for its 10th anniversary: from now on, it will be presented by Zalando.

The Freestyle Festival will take place from January 14 to 18, 2025, as always at the "World's Best Freestyle Resort" in Films Laax in Graubünden. International snowboard and freeski stars will captivate the audience with their performances, as will the snow parks, open-air live concerts, and party action. Zalando is joining the freestyle scene as a sponsor. And it's doing so at the most prestigious event in Europe, if not the world: the LAAX OPEN. A perfect choice, as both parties agree.

Reto Poltera, OK President of LAAX OPEN and member of the Weisse Arena Group management team, says: "We are delighted to welcome Zalando as a partner of LAAX OPEN. Zalando has positioned itself specifically in the freestyle lifestyle world. Through our partnership, we are making a valuable contribution to freestyle sports together."

Christoph Lütke Schelhowe, General Manager DACH, says: "We are delighted to present the LAAX OPEN, one of the most important freestyle events. Winter sports are an important part of the lives of our Swiss customers. With Zalando Sports, we want to inspire them to find their individual sense of style, be active, and achieve their goals."

The popular Freestyle Festival, which has grown over decades and features top-class sporting competitions in halfpipe and slopestyle – currently held as the FIS Snowboard and Freeski World Cup – is celebrating its 10th edition and beyond as the LAAX OPEN presented by Zalando.

Further information about the event, program, packages, and tickets can be found at laax.com/open.

Website: laax.com/open

Teaser: LAAX YouTube

Socials: #LAAXOPEN @laax @snowparklaax