One group. One destination. Everything the mountains need.
We are a major part of what makes Flims Laax Falera what it is. Based in Laax, we develop and operate services related to mountain railways, hotels, restaurants, sports, rentals, and mountain instruction—in both winter and summer.
What makes the group special is not a single offering, but the synergy of many services. Much of what guests take for granted at the destination is made possible because different departments work closely together here. That is precisely what makes the Weisse Arena Group more than just a tourism company. We combine infrastructure, hospitality, and business development into a strong overall vision.
The Weisse Arena Group brings a destination together as a whole.
We take a holistic approach to tourism. Visitors to Flims Laax Falera don’t just use a mountain railway or stay at a lodging facility. A stay consists of many interconnected moments: the journey up the mountain, the quality of the slopes, a comfortable room, good food, the right equipment, and lessons at the ski, snowboard, or bike school.
That is precisely where our company’s strength lies. The group brings together services that, in many other destinations, are spread across various providers. This results in streamlined processes, clear lines of responsibility, and a close relationship with guests. At the same time, it creates a business model that is unique in the Alpine region.
The Weisse Arena Group comprises six wholly-owned subsidiaries. Together, they lay the foundation for year-round operations that combine high-quality tourism, economic development, and a commitment to the region.
What Drives Us
The Weisse Arena Group has a clear vision: Together, we create mountain experiences for active people with a spirit of adventure. Behind this vision lies a commitment that goes beyond day-to-day operations. It’s not just about ensuring that our offerings work as intended. It’s about making sure people enjoy coming back, feel well taken care of, and experience the destination as something special.
Our mission statement is also deliberately clear. We want to offer our guests everything they need for their vacation from a single source. Simplicity and quality of service are at the heart of what we do. This is evident to the outside world, but it also shapes how we work together within the company.
All of this is held together by SPIRIT. The values of Support, Passion, Innovation, Responsibility, Improvement, and Drive reflect how the Weisse Arena Group thinks and works. They stand for collaboration among equals, for the courage to drive progress, and for the commitment not only to acknowledge responsibility but to live it out in our daily work.
Greenstyle is part of us.
Anyone who works in the mountains bears responsibility for the environment in which they operate. We therefore view sustainability not as an afterthought, but as an integral part of our business practices. Greenstyle is our response to issues that are central to alpine destinations—from energy and resources to biodiversity.
One important step has already been a reality for many years. Since 2008, the entire electricity needs of our mountain rail systems have been met by renewable energy from Switzerland. At the same time, we are pursuing a larger goal: In the long term, the Flims Laax Falera destination is to evolve into a self-sufficient Alpine destination.
Investor Relations: A Company with a Bright Future
Anyone interested in Weisse Arena AG will find a company with a business model that is unique in the Alpine region. As a publicly traded company listed on the secondary market, we combine expertise in tourism, strong regional ties, and a long-term business perspective.
This is precisely what matters to potential shareholders. We bring together a destination’s key services under one corporate umbrella, thereby laying the foundation for an offering that goes far beyond individual seasonal services. Mountain railways, hospitality, dining, recreational activities, and management are all seamlessly integrated within our organization. This fosters proximity to the market, a high degree of control, and a business model with a clear profile.
On our corporate website, you’ll find all the key information about our stock, shareholder program, annual report, and annual shareholders’ meeting. This allows us to provide you with a transparent look into our company, our structure, and our development.
We are here for you
Whether you have a media inquiry, are interested in our shareholder program, would like to provide feedback on the company, or have a general question, we are available to address a variety of concerns.
Weisse Arena Group
Via Murschetg 17
CH-7032 Laax
Tel. +41 (0) 81 927 70 07
weissearena@laax.com
Frequently Asked Questions
We are an integrated service provider in the tourism and leisure industry, based in Laax. We are responsible for a large portion of the offerings in the Flims Laax Falera destination.
What sets us apart is our integrated business model. We combine mountain railways, hotels, restaurants, sports, rentals, and mountain instruction all under one roof. Learn more about the company.
Greenstyle is our sustainability program. It brings together specific goals and projects in areas such as energy, resources, and biodiversity. Learn more about Greenstyle.
Yes. We offer jobs in many fields, including mountain railways, the hotel industry, the restaurant industry, sports, marketing, and administration. Discover them now ->