As a first mover in the tourism and leisure industry, the Weisse Arena Gruppe repeatedly demonstrates a pioneering spirit and drives new projects forward. This commitment is reflected in the numerous awards the group has received over the years.
2024
Double victory for LAAX at the Blick Winter Awards 2024: At the annual national award ceremony LAAX wins the „Action & Snowparks“ category and is named „Best Ski Resort in Switzerland“ on top.
As in previous years, LAAX was honoured by Skiresort.de as the test winner in the „5-star ski resort“ category. Skiresort.de, the world’s largest test portal for ski resorts, has been presenting the coveted industry awards since 1998.
LAAX was honoured by SnowTrex as the ‘Best Place to Ski’. The award was based on customer ratings.
2023
LAAX wins two awards at the annual World Ski Awards: The „World’s Best Freestyle Resort“ award goes to LAAX for the eight time. The „World’s Best Green Ski Hotel“ award goes to the rocksresort for the fifth time.
For its innovative spirit, the Weisse Arena Gruppe is awarded the Graubünden Innovation Prize 2023 by the Graubünden Trade Association.
LAAX is again named test winner in the „5-star ski resort“ category by Skiresort.de. Skiresort.de is the world’s largest test portal of ski resorts and has been awarding the coveted industry awards since 1998.
LAAX is once again honoured in the Best Ski Resort study: Snowpark LAAX wins the Fun and Snowboard Park category for the sixth time in a row.
2022
LAAX wins two awards at the annual World Ski Awards: The „World’s Best Freestyle Resort“ award goes to LAAX for the seventh time. The „World’s Best Green Ski Hotel“ award goes to the rocksresort for the fourth time.
LAAX is honoured by the glossy magazine Marie Claire UK with the award „Best Sustainable Ski Destination“ for special achievements in the field of sustainability. The numerous Greenstyle activities and implementations in the destination convinced the jury, consisting of global experts, sustainability activists and the editorial team of Marie Claire UK.
LAAX is named test winner in the „5-star ski resort“ category by Skiresort.de. Skiresort.de is the world’s largest test portal of ski resorts and has been awarding the coveted industry awards since 1998.
LAAX is honored with the „Best Place to Ski“ award by SnowTrex. SnowTrex is Germany’s leading organiser of winter holidays and has also been active internationally for many years. Over 6,000 guests rated LAAX after their trip and voted it the Best Place to Ski.
2021
LAAX once again receives several awards at the World Ski Awards: The World’s Best Freestyle Resort award goes to LAAX for the sixth time. The World’s Best Green Ski Hotel award goes to the rocksresort for the third time. There is a top three placing in the categorie Switzerland’s Best Ski Resort.
LAAX is named test winner in the „5-star ski resort“ category by Skiresort.de. Skiresort.de is the world’s largest test portal of ski resorts and has been awarding the coveted industry awards since 1998.
The Greenstyle Foundation has won two innovation awards for the „Last Day Pass“: Bronze in the category „Brand Design“ at the international New York Festival Advertising Awards and Gold in the category „Best Use of Direct Marketing“ at the national Montreux Award. The „Last Day Pass“ is a wooden keycard made by the ENLAIN company in Laax. Learn more about the Last Day Pass here.
LAAX is awarded 1st place in the annual customer survey by the online platform for winter holidays, Schneehöhen.de, in the categories „Snowboard“ and „Cross-country skiing“.
2020
LAAX is awarded Best Place to Ski by SnowTrex. SnowTrex is Germany’s leading organiser of winter holidays and has also been active internationally for many years. Around 6,000 guests rated LAAX after their trip and voted it the Best Place to Ski.
LAAX wins twice at the World Ski Awards: For the fifth time in a row, the Alpine destination is named World’s Best Freestyle Resort. In the category Switzerland’s Best Ski Resort, LAAX has already won for the sixth time in a row.
LAAX is once again honoured in the Best Ski Resort study as Snowpark LAAX wins the Fun and Snowboard Park category. The LAAX School can be pleased about the award as the second best ski school in the Alps.
2019
The INSIDE LAAX app receives the „Swiss Mountain Award“. Every two years, Ropeways Switzerland presents this award for outstanding achievements in the ropeway industry. Three projects are nominated and the winner is chosen by a jury.
The Weisse Arena Gruppe wins the national environmental prize „Prix-Metallrecycling“ for its top infrastructure with around 100 recycling stations on the mountain and in the valley. The prize is awarded annually by the two recycling organisations IGORA-Genossenschaft and Ferro Recycling.
LAAX is named „World’s Best Freestyle Resort“ at the World Ski Awards for the fourth time in a row. The World Ski Awards annually select the best ski resorts in the world in various categories by public and jury vote.
2018
The htr hotel revue and hotelleriesuisse present Reto Gurtner with the Milestone Award for his life’s work. With this most important Swiss tourism award, the jury recognises his decades of commitment to the destination of Flims Laax Falera and his constant striving for renewal.
LAAX once again receives several awards at the World Ski Awards: The World’s Best Freestyle Resort award goes to LAAX for the third time. The World’s Best Green Ski Hotel award goes to the rocksresort for the second time. There are top three placings in the categories Switzerland’s Best Ski Resort, World’s Best New Ski Hotel with the Riders Hotel and World’s Best Ski Company for the Weisse Arena Gruppe.
As part of the Best Ski Resort study, the LAAX School is voted the best ski school in the Alps in 2018. It is one of the few ski schools that does not belong to the Association of Swiss Snowsport Schools and works with a specially developed concept around the successful character Ami Sabi. LAAX wins in the Fun and Snowboard Park category for the fourth time in a row. In the Rent & Service category, second place goes to LAAX Rental. The Best Ski Resort Study is conducted every two years among 46,000 guests and 55 ski resorts in the Alps.
2017
LAAX wins the international World’s Best Freestyle Resort award for the second time in a row. The Switzerland’s Best Ski Resort award goes to LAAX for the fifth time. In the new category World’s Best Green Ski Hotel, the rocksresort wins thanks to its responsible use of resources and the environment.
At the Best of Swiss Web Award 2017, the Weisse Arena Gruppe wins the silver award in the Online Marketing category with the INSIDE LAAX app.
The Weisse Arena Gruppe wins the bronze award in the category of large companies at the Swiss Digital Transformation Award 2017.
2016
The Weisse Arena Gruppe wins the GfM Marketing Prize 2016 with its marketing activities, which is awarded for the 32nd time in Zurich.
The Weisse Arena Gruppe receives the European Solar Prize 2016 in Barcelona for outstanding commitment in the field of renewable energies. Furthermore, LAAX wins the Solar Prize 2016 in the institutions category with its integrated PV systems for the sustainable operation of the chairlifts and buildings.
LAAX receives the Switzerland’s Best Ski Resort award at the World Ski Awards for the fourth time. LAAX also wins in the newly introduced category World’s Best Freestyle Resort.
2015
For the third time, LAAX receives the Switzerland’s Best Ski Resort award at the World Ski Awards.
2014
LAAX receives the Switzerland’s Best Ski Resort award at the World Ski Awards for the second time.
Reto Gurtner is personally honoured at the World Ski Awards for his services to ski tourism in Europe with the Outstanding Contribution to Ski Tourism 2014 award.
LAAX is once again the winner of the Mountain Management customer satisfaction survey and receives the Best Ski Resort Award in the Fun & Snowboard Park category.
2013
The World Ski Awards name LAAX Switzerland’s Best Ski Resort. This important travel industry award recognises outstanding achievements in ski tourism and is part of the World Travel Awards.
At the Best of Swiss Web Award 2013, the Weisse Arena Gruppe wins the silver award in the Business Efficiency category with its mobile website LAAX 2.0 Mobile.
2012
Flims Laax Falera receives an award for its outstanding performance in the area of holiday home offerings. At the first appearance of the Swiss Holiday Home Awards, the destination takes second place.
As part of the large-scale study by Mountain Management, LAAX is awarded the Best Ski Resort Award in the Fun & Snowboard Park category.
The destination of Flims Laax Falera once again receives the „Families Welcome“ quality seal from the Swiss Tourism Association.
LAAX Mobile stands out from other destinations due to its individual and original design. For this, LAAX Mobile is awarded silver at the second GLOBONET e-Tourism Award ceremony.
The Weisse Arena Gruppe wins in three different categories at the Best of Swiss Web Award 2012. The mobile website project m.laax.com wins gold in the Usability category and bronze in the Creation category. The LAAX+ project is awarded silver in the Innovation category.
2011
Reto Gurtner, CEO of the Weissen Arena Gruppe, is presented with the Crystal Tourism Award at the International Tourism Symposium in Zermatt. The award honours innovative entrepreneurs who add economic value to the development of alpine regions.
The rocksresort wins theALPS Award 2011, which honours outstanding tourism projects in the European Alps that stand for innovation and sustainability.
The LAAX brand convinces with its presence on the most important social media platforms and a very focused appearance. LAAX takes third place in the first GLOBONET e-Tourism Award.
2010
The rocksresort is awarded a Wallpaper Design Award in the category Best New Ski Resort by the renowned British magazine Wallpaper.
The rocksresort is shortlisted for the European Hotel Design Award in the Suite category.
The Facebook campaign „LAAX – 50 friends for free“ receives bronze at the Swiss Dialogue Marketing Award in the Electronic Media category.
At the Whiteout Swiss Snowboard Award 2010, LAAX is named Best Park Resort German-speaking Switzerland.
At the Best of Swiss Web Award, laax.com is awarded the bronze seal in the Online Marketing category.
LAAX Mobile stands out from other destinations thanks to its individual and original design. For this, LAAX Mobile is awarded silver at the second GLOBONET e-Tourism Award ceremony.
The Weisse Arena Gruppe wins in three different categories at the Best of Swiss Web Award 2012. The mobile website project m.laax.com wins gold in the Usability category and bronze in the Creation category. The LAAX+ project is awarded silver in the Innovation category.
2009
The Weisse Arena Group wins the Corporate Communications 2009 award for the LAAX brand.
The destination Flims Laax Falera is awarded the „Families Welcome“ seal of quality by the Swiss Tourism Association.
At the „Deutschen Dialogmarketing Preis“, the Weisse Arena Gruppe is awarded silver in the D-A-CH category for the marketing of the rocksresort.
At the Swiss Web Award 2009, the rocksresort.com website receives the silver seal in the Creation category.
2008
At the Swiss Web Award 2008, laax.com is awarded the Gold Seal in the Online Marketing category and the Silver Seal in the Creation category.
In the ski area check by snow-online.de, LAAX emerges as the winner in the category „Best Freestyle Possibility“.
Skigebiete-test.de awards LAAX with the highest distinction of TOP Ski Resort. Of the 180 ski areas tested worldwide, only 16 receive this rating.
2007
2005
The Weisse Arena Gruppe wins the B.E.S.T. 2005 brand award in the Innovation category. The Brand Excellence Swiss Trophy is awarded once a year by brand and marketing professionals to successful Swiss brands.
2002
The Hotel Riders Palace is awarded the Milestone Switzerland Tourism Oscar 2002.
1998
Reto Gurtner, CEO and member of the Board of Directors of the Weissen Arena Gruppe, is named Entrepreneur of the Year by Ernst & Young.