A Business Year under the Sign of Corona

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The Summer of Superlatives

Preface of Markus Wolf, CEO of Weisse Arena Gruppe


The 2020/21 business year already began in lockdown due to the measures taken by the federal government in the first wave of the pandemic. Then, in June, when the operation of the mountain railways was possible again under certain restrictions and something like normality returned to the everyday life of the Swiss, the summer season really got going. Due to the ongoing restrictions on travel abroad and the simultaneous urge of Switzerland’s population to plan a change of scenery after the lock-down, a tourist summer season developed that our destination had never seen before. With 172,153 first-time admissions (previous year 127,793) and 64,954 overnight stays (previous year 39,579), the Weisse Arena Gruppe once again recorded a marked increase in summer figures compared to the record previous year.


In addition to the pure figures, it should be noted that many new guests, especially of a younger age, were welcomed to the destination. It is to be hoped that as many of them as possible could be sustainably inspired for summer holidays in the mountains. Another feature of the past summer was the significantly increased demand for holiday flats, a trend that was certainly reinforced by Corona. The rocksresort, for example, recorded 46 001 overnight stays, double the number of the previous year.

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