The Weisse Arena Group's business model is unique in the Alpine region.

At Weisse Arena Bergbahnen AG, up to 290 employees ensure an unforgettable day on the mountain. They operate 30 cable car facilities, which transport up to 20,000 guests on peak days. The slope preparation team ensures optimal conditions on 216 kilometers of slopes, in five snow parks, and two halfpipes. Snowmaking, piste rescue, lift ticket sales, and infrastructure are also part of Weisse Arena Bergbahnen AG.

In 35 restaurants, up to 340 employees provide the highest quality of service and are dedicated to ensuring the well-being of our guests. Both on the mountain and in the valley, there is a wide selection of restaurants, bars, and cafés. We cater to every palate with Graubünden specialties, Asian delicacies, vegetarian and vegan options, and Gault Millau award-winning creations.

Six accommodations with up to 170 employees also belong to Weisse Arena Hospitality AG: the rocksresort, the signinahotel, the Riders Hotel, and the mountain lodges Mountain Hostel Crap Sogn Gion, Nagens, and Segneshütte. Whether it's a trendy lifestyle hotel or a cozy family apartment, the individuality of each accommodation ensures that every guest feels welcome and at home.

Up to 40 knowledgeable and service-oriented employees work at five locations—four in the valley and one on the mountain. Whether it's snowboards, skis, or bikes, guests can test, rent, and buy the latest equipment from top brands here.The shops include the LAAX Rental Shops in Flims, Laax, and Falera, the Burton Store in Laax, and the Test Center on Crap Sogn Gion.

Up to 480 instructors at the LAAX School make a day on the mountain a special experience – whether on a snowboard, skis, or bike. If the weather isn't playing ball, the Freestyle Academy offers a 2,000 square meter indoor playground, and the KIDS Freestyle Academy offers a 1,200 square meter indoor playground. In numerous courses and camps, aspiring freestylers learn tricks and stunts in a safe environment before heading to the snow or skate parks. The youngest guests can explore nature at Ami Sabi Wonderland and learn about the local flora and fauna with the wizard Ami Sabi.

Mountain Vision AG is a management company that provides services for all operating companies within the Weisse Arena Group. With 70 employees, it covers the areas of marketing and communications, events, revenue and reservations, sales and MICE, guest care, human resources, accounting and controlling, environmental management (Greenstyle), and administration.

Startgels AG owns the two Grandis restaurants in Laax-Murschetg and the Startgels restaurant in Startgels in Flims, with a total of up to 30 employees. In addition to an exclusive wine bar with a generous selection of wines from all over the world, Grandis offers 50 indoor and 20 outdoor seats. The Startgels restaurant offers 70 indoor and 80 outdoor seats. There are also two rooms available for overnight stays.

The Weisse Arena Group markets its tourism offerings year-round under the LAAX brand. The focus is on freestyle, greenstyle, and lifestyle. This strategy reflects the tradition and history of LAAX. Tourism in the region originally began in the summer, with Flims and Lake Cauma at its center. Later, the region developed into a top winter destination, with LAAX at its heart. LAAX quickly became a mecca for snowboarders and is now known worldwide for its first-class snow parks. In view of the increase in year-round tourism, the Weisse Arena Group expanded its range of offerings to appeal to different target groups – whether in winter or summer. This allows the group to fully exploit its potential.