The Business Model of Weisse Arena Gruppe Is Unique in the Alpine Region

Within Weisse Arena Bergbahnen AG, up to 270 employees ensure an unforgettable day on the mountain. They operate 29 lifts, which transport up to 20,000 guests on peak days. The slope grooming ensures the best conditions on 224 kilometers, in five snow parks and two halfpipes. Snowmaking, slope rescue, lift ticket sales and infrastructure are also part of Weisse Arena Bergbahnen AG.

In 35 restaurants, up to 340 employees ensure the well-being of our guests with the highest quality of service and a great deal of commitment. There is a wide selection of restaurants, bars and cafés both on the mountain and in the valley. With Grisons specialties, Asian delicacies, vegetarian and vegan options or Gault Millau award-winning creations, we pamper every palate.

Six accommodations with up to 160 employees also belong to Weisse Arena Hospitality AG: the rocksresort, the signinahotel, the Riders Hotel and the mountain hostels Mountain Hostel Crap Sogn Gion, Nagens and the Segneshütte. Whether trendy lifestyle hotel or cozy family apartment: the individuality of each accommodation makes every guest feel welcome.

Up to 40 knowledgeable and service-oriented employees are on hand at five locations – four in the valley and one on the mountain. Whether snowboard, skis or bike – guests can test, hire and buy the latest equipment from top brands here. The stores include the LAAX Rental Shops in Flims, Laax and Falera, the Burton Store in Laax and the test center on Crap Sogn Gion.

Up to 500 instructors from the LAAX School make a day on the mountain a special experience – whether on a snowboard, skis or bike. If the weather doesn’t play along, the Freestyle Academy offers an indoor playground in a class of its own on 2,000 square meters and the KIDS Freestyle Academy on 1,200 square meters. In numerous courses and camps, budding freestylers learn tricks and stunts in a safe environment before heading off to the snow or skate parks. The youngest guests can get to grips with nature in Ami Sabi Wonderland and learn about the local flora and fauna with the magician Ami Sabi.

As a management company, Mountain Vision AG provides services for all operating companies of the Weisse Arena Group. With 65 employees, it covers the areas of marketing and communication, events, revenue and reservations, sales and MICE, guest care, human resources, accounting and controlling, environmental management (Greenstyle) and administration.

Startgels AG owns the two restaurants Grandis in Laax-Murschetg and the Startgels restaurant in Startgels in Flims with a total of up to 30 employees. In addition to an exclusive wine bar with a generous selection of wines from all over the world, Grandis offers 50 indoor and 20 outdoor seats. The Startgels restaurant offers 70 indoor and 80 outdoor seats. There are also two rooms available for overnight stays.

Weisse Arena Gruppe markets its tourist offers year-round under the brand LAAX. The focus lies on freestyle, greenstyle and lifestyle. This strategy reflects the tradition and history of LAAX. Tourism in the region originally emerged from summer tourism, with the focus on Flims and Lake Cauma. Later, the region developed into a top winter destination, with LAAX at its centre. It quickly became a mecca for snowboarders and is now known worldwide for its first-class snowparks. With regard to the increasing year-round tourism, Weisse Arena Gruppe expanded its variety of offers to cater to different target groups – whether in winter or summer. In this way, the group’s potential is fully exploited.