History

Skifahren Laax Moodbild Investment Group Geschichte Weiße Arena Gruppe

The Weisse Arena Gruppe was formed in 1996 by the merger of the Crap Sogn Gion lift company in Laax and the Flims lift company in Flims. Learn more about the company’s history and milestones.

2020

2019

2018

2017

2016

2015

The new 10-seater gondola lift from Alp Sogn Martin to La Siala goes into operation. It replaces the 3-seater chairlift of the same name from 1982 and is around one kilometre longer. The Weisse Arena Gruppe sells the old chairs and donates the proceeds to “Energy without Borders”, an aid project for earthquake victims in Nepal.

2014

2013

2012

2011

2010

2009

The rocksresort at the valley station in Laax Murschetg is officially opened. The resort comprises seven cubes which, in addition to 4-, 6- and 8-bed flats, house various shops, restaurants and bars.

2008

2007

2005

2004

The Burton European Open, Europe’s most important snowboarding event, will take place in LAAX for the first time. From 2016, the event will take place under the name “LAAX OPEN”.

2001

The Riders Palace, the first design hotel in the Alps, opens. With its modern design and sustainable construction, as well as the latest multimedia technology in the rooms and a huge concert location with a capacity of up to 1000 people in the basement, the Riders Palace (II. Edition) is aimed at a young, freestyle-loving audience.

2000

1999

For the first time, winter holidays can be booked directly online on laax.com. With this innovative internet presence, the Weisse Arena Gruppe is setting a trend in the tourism industry.

1997

1996